In this newly revised 10th anniversary edition, Yvon Chouinard--legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.--shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
"This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption tat is at the hear of the global ecological crisis." --From the Foreword by Naomi Klein, bestselling author of This Changes Everything
From the Trade Paperback edition.
Generi Ambiente e Animali » Ecologia e Ambiente » Inquinamento e minacce per l'ambiente » Pensiero e organizzazioni ambientaliste , Romanzi e Letterature » Diari, Lettere, Memorie , Storia e Biografie » Biografie Diari e Memorie » Memorie , Economia Diritto e Lavoro » Management » Impresa: responsabilità e corporate governance » Tecniche di management
Editore Penguin Publishing Group
Formato Ebook con Adobe DRM