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Matthew Frederick
-
Michael W. Preis
pubblicato da
Crown
An informatively illustrated guide to business principles by a professor, entrepreneur, consultant, executive, and Harvard Business School graduate.
Success in businessand in business schoolcalls for a broad knowledge base and the ability to turn it into action. This accessible book provides a thorough grounding in the principles most essential to the study and practice of business, from corporate organization to maintaining customer satisfaction. Lessons include:
key elements of organizational philosophy, structure, culture, and behavior
ways to grow a business in new and existing markets
why fast-growing companies may be chronically short on cash
how to manage and interpret data when weighing a decision
how to run a meeting most effectively
how social and environmental responsibility can be good for business
101 Things I Learned® in Business School will appeal to students seeking traction in a demanding curriculum, to self-made entrepreneurs looking to improve their business practices, and to seasoned professionals seeking a refresher on core principles.
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