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Knowledge flow provides learning book of Advertising and Sales Management. This book of advertising management covers all key concepts of advertising and sales management. This book is for all management students, teachers and professionals across the world.
Contents:
Introduction to Advertising and Sales Management
Role of Advertising in Marketing Mix
Advertising Strategies
Budgeting for Advertising
Media planning
Copy types in Advertising
Sales promotion
Techniques of sales promotion
Organizing sales promotion campaign
Advantages and limitations of sales promotion
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