All Nations are struggling to bounce back from the economic downturn due to the Covid-19 pandemic. The impact on GDP has been devastating. The future is unknown. However, general principles will remain in place. The market will die if a war can't be averted. The clash between religions and atheism, combined with the rift between capitalism and communism, could lead to a new cold war if not a hot one Drawing from ten general principles, it is possible to sketch new future consumer trends. After an overhaul of the production system the market will recover very fast. However, it may look vastly different than before.