Atmospheric Turn in Culture and Tourism

pubblicato da Emerald Publishing Limited

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Combining ideas of sustainable development, product development and branding with notions from the fields of design, space shaping and architecture, this volume of Advances in Culture, Tourism and Hospitality Research offers contemporary perspectives on the strategic development, evaluation and impact of 'atmospheric quality' in tourism and hospitality service situations.

Contributors explore the way atmospheric qualities in tourism and hospitality strongly influence customer behaviour and how their emotional responses to sensory pleasures translate into authentic experiences, excitement, happiness or enjoyment. Examples discussed include:

participatory shaping of destination atmospheres
urban atmospheres
'silent' airports
atmosphere of religious buildings
residents as elements of atmosphere
emotional contagion
building culture and architecture
eAtmospherics
light and colour effects in hospitality encounters
the co-created atmosphere of concerts and events.

Incorporating theoretical perspectives on atmosphere in culture, inter-cultural communication and marketing and numerous practical examples to promote a deeper understanding of atmospheric qualities in sustainable tourism and hospitality, this book furthers academic knowledge and gives guidance to tourism and hospitality practitioners interested in improving the atmospheric quality of their offers for the benefit of their guests.