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This series of self-help articles is based on experiences of the author; it exposes the differences between a customer when he buys and when the customer is sold to. These articles are written so as to prepare the salesman who engages to sell by reaching out to his prospective customer and estsblish the beginning of a relationship between the salesman and the buyer, taking pride in who he sells to and the repute of what he sells-all in all a hero to everyone. Any salesperson engaged in selling products and services which require needs to be established and in selling new products which require the prospects to be found and the products to be demonstrated to sell will identiy with the articles and make the best out of to learn or to refresh themselves. This compilation also guides the salesperson to develop himslef in selling.
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