Business in Uncertainty

This book, a special publication in the Series, is a comprehensive exploration of business adaptation and evolution in times of global uncertainty. Compiled from the finest papers presented at the 16th Annual Euromed Academy of Business (EMAB) Conference on business transformation in uncertain global environments, this volume delves into the intricate interplay between businesses and the challenges posed by an uncertain global landscape.

The book spotlights organizational responses to changes, complexity, and critical events. Drawing inspiration from the conference theme, the chapters present an understanding that crises are not mere obstacles but rather catalysts for transformation and evolution in organizational development, industries, and markets.

Navigating beyond the acknowledgment of crises as transformative agents, contributors examine the intricate mechanisms, characteristics, effects, and motivations driving change. Recognizing the diverse landscape of organizations, industries, and markets, the book offers scientific insights into the adaptability of organizations in turbulent and critical conditions. From Multinational Corporations (MNCs) to Small and Medium Enterprises (SMEs), family enterprises, and start-ups, chapters encompass a spectrum of organizations, contributing to a nuanced understanding of adaptability.

In line with previous volumes, the book provides descriptive and prescriptive research, offering solid empirical and conceptual scientific accounts. With a commitment to advancing knowledge, it is an essential resource for researchers in management, strategy, marketing, and economics/finance, and provides theoretical elucidations and practicable insights for executives and industries alike.

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