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Distribution networks are now e based and this change has made the old channel process obsolete. This book is written by an expert in channel management and development and includes chapters on the most important areas of channel process.
Channel sales and management is one of the largest industry networks in the world and this book offers a broad scope of skills and information to be successful in this highly competitive market.
The book covers a range of areas from successful selling, channel management and supply chain management metrics, differing type of channels and marketing processes which offer success and integration. Channel finance, IT enablement and Channel management at national and local area are discussed.
If you want information on how to be more effective at channel sales and management as well as a broad understanding of marketing and Channel metrics this is the book for you.
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