What is the biggest reason that start-ups fail? It's not because entrepreneurs aren't putting a good product on the market - often it's because they haven't identified the right market. About 20 percent of all small businesses fail within their first year and 50 in the first five. While many factors can affect a business's success, one central issue can doom it from the get-go: asking what instead of who. Who is the customer and why should they want your product? And most importantly: how can your business serve them? This is the foundation upon which all other aspects of the business should be built. Written by Ryan Levesque, founder and CEO of The Ask Method Company and author of Ask, this book is the go-to business manual that will lead entrepreneurs through a 3-step process of brainstorming, testing and choosing the right market for their business. Including invaluable tools such as worksheets, tests, checklists and other bonus materials, Choose demystifies the process of starting a business with clear philosophies and strategies, setting the path to success from the very start.
This is a must-read. Ryan is a great business mentor, and he'll save you a tremendous amount of time and money with this book. -- Brendon Burchard, #1 New York Times best-selling author of High Performance Habits Starting a business may be the riskiest thing you'll ever do. In Choose, Ryan Levesque cuts the risk down to size, helping you make the single, biggest choice you face: selecting the right market. -- Michael Hyatt, New York Times best-selling author of Your Best Year Ever Too many aspiring entrepreneurs focus on the wrong questions. Choose is a game-changer for anyone who wants to start a business. -- Dorie Clark, author of Entrepreneurial You and Stand Out, adjunct professor, Duke University Fuqua School of Business Whether you're looking to start your first side-hustle or you are a serial entrepreneur looking to launch your next million-dollar venture, stop what you are doing and read this book right now! -- Kevin Harrington, original shark from the hit, Emmy-winning show Shark Tank and author of Key Person of Influence For any entrepreneur who wants to start or grow a business, Choose eliminates the fear and overwhelm by simplifying the process in a way you won't find anywhere else. -- Hal Elrod, #1 best-selling author of The Miracle Morning book series Ryan Levesque gives you something I've never seen before--a detailed process to analyze any business model and market, and systematically answer the single most important question . . . will this actually work? -- Jeff Walker, #1 New York Times best-selling author of Launch Choose passion. Choose creativity. Choose to grow. Choose your own business, your own success, and your own future. Choose to explore and experiment, to fail and then flourish. Choose meaningful over mindless. Choose to create a life that you love madly. Your first step? Choose this book, Choose. -- Sally Hogshead, New York Times best-selling author of Fascinate and How the World Sees You and CEO, How to Fascinate Before you can scale up your business, you have to decide what business you're in. Choose is a book every aspiring entrepreneur must read before launching their business or entering a new market. -- Verne Harnish, founder, Entrepreneurs' Organization and best-selling author of Scaling Up 50% of Americans dream of starting their own business. But only 5% make that dream a reality because most are afraid or just don't know what to do or where to start. This book is about to change that second statistic forever. -- John Assaraf, New York Times best-selling author of Having It All and co-author of The Answer If I were starting out again, I'd be using Ryan's strategy to help me figure out and test ideas. His approach is straight out of Ready, Fire, Aim--adapted to today's amazing digital-based tools. -- Michael Masterson, best-selling author of Ready, Fire, Aim Ryan has reduced choosing your market to a sequence of precision quadrants that nullify your chances of diving into an empty swimming pool, breaking your neck, and plunging your family into ruin. -- Perry Marshall, co-author of Ultimate Guide to Google AdWords and Ultimate Guide to Facebook Advertising, and author of 80/20 Sales & Marketing