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In today's volatile, disruptive, ultra-competitive business environment, Bill Sanders and Frank Mobus provide a new, useful, simple framework based on the popular Mobus negotiation training course used by more than half of the Fortune 500 including IBM, General Motors, Ford AT&T and many others.

  • A new approach to negotiation that doesn't tiptoe around conflict and tension, but acknowledges and uses them.
  • A much-needed playbook for negotiating in a fast-changing and complex world.
  • A useful, simple framework based on three basic but distinct contexts for negotiating: Bargaining, Deal Making, Relationship Building.
  • Instructive, current stories.
  • Engaging use of dialogue to illustrate negotiation dynamics and techniques.
  • Compact and well-written.

Audience: Broad audience of executives, managers, emerging leaders, and aspiring professionals who want to enhance their personal effectiveness by sharpening their negotiating knowledge and skill.

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Generi Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite » Management » Tecniche di management » Impresa: responsabilità e corporate governance

Editore Harvard Business Review Press

Formato Ebook con Adobe DRM

Pubblicato 15/06/2021

Lingua Inglese

EAN-13 9781633699502

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