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In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world's six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applicationsnot just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.

They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).

Dettagli

Generi Politica e Società » Problemi e Processi sociali » Consumismo , Economia Diritto e Lavoro » Economia » Economia, altri titoli » Management » Tecniche di management » Impresa: responsabilità e corporate governance

Editore Crown

Formato Ebook con Adobe DRM

Pubblicato 04/10/2011

Lingua Inglese

EAN-13 9780307887344

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