Drivers of Employee Satisfaction and Attrition

Diploma Thesis from the year 2010 in the subject Business economics - Personnel and Organisation, grade: A, , course: ADM - Advance Diploma in Management (Marketing), language: English, abstract: In today's competitive marketplace, businesses aiming for greater business success feel the importance of rethinking their functioning strategies to maximize the success potential. Employee satisfaction is given more importance in the rethinking process. Employee satisfaction is a very important ingredient for financial success of any business organization. By understanding the level of employee satisfaction, the company can have a better chance of delivering positive customer experiences, producing innovative products and services, and attaining a good bottom line.This study is aimed to understand importance of various factors that motivates employees to either continue with the existing employer or to look for a new position with another employer.

A rare amalgamation of an educator, an administrator and a researcher, Dr. Kunal Gaurav has earned his Doctorate in Business Administration from Aligarh Muslim University (AMU), Aligarh, India. Aligarh Muslim University (AMU) has the distinction of being one of India's most renowned and iconic Higher Education Institutions, occupying a crucial place in the emergence and preservation of both cultural and intellectual heritage of India. His doctoral research was intended to investigate the Impact of Relationship Marketing and Perceived Service Quality on Customer Loyalty in Indian Automobile Industry. He is an agriculture science graduate and holds MBA (Gold Medalist) with specialization in marketing management. He is an AIMA - Accredited Management Teacher and currently working as Professor in the area of Marketing & Associate Dean (Strategic Research) at ICBM - School of Business Excellence, Hyderabad. ICBM - School of Business Excellence, Hyderabad is one of the top business schools in the country blessed with ACBSP accreditation in addition to the approval from AICTE, Ministry of HRD, and Govt. of India. He has published a number of books in the area of General Management, Brand Management and Social Entrepreneurship. Apart from research article publications in various refereed journals he has presented several papers at national and international conferences. He also holds the honorary position of Senior Vice President of Operations - Internationally Accepted Marketing StandardsBoard (IAMSB), International Institute of Marketing Professionals (IIMP), Canada.

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