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This new sense of closness brings new challanges as global businesses struggle to communicate effectively with each other. Each organization is influenced by the region it calls home-a business in Japan does things quite differently from one based in France.Workplace culture helps create a united front ,but it can lead to unwanted tension and conflict.
This new guide to international business culture can help you avoid misundrestandings during negotiations and other important talks.Author and businessman Ashraf Haggag discusses a number of important issues,incliding
-The definition of culture as a driving force in business,
-The unique cultures of a varaity of countries and global regionsa.
-The ways culture directs business negotiations,
-The influence of culture on business strategy,
-The effect of culture on businees communication,and
-The role culture plays in consumer buying behaviour.
Undrestanding the ideological foundation of an organization will help you better prepare for negotiations and accomodate its unique corporate environment with enhanced insight.
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