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In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every stepdesigning the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the orderalways with security and best practices emphasized along the way. Even if you're an experienced Web developer, you're guaranteed to learn something new. The book uses two e-commerce site examplesone based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantlyso you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to:

Think of the customer first, in order to maximize sales
Create a safe server environment and database
Use secure transactions and prevent common vulnerabilities
Incorporate different payment gateways
Design scalable sites that are easy to maintain
Build administrative interfaces
Extend both examples to match the needs of your own sites

Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he's not a computer geek (but he admits he can speak their language).

Dettagli

Generi Informatica e Web » IT & Imprese Web

Editore Pearson Education

Formato Ebook con Adobe DRM

Pubblicato 13/05/2013

Lingua Inglese

EAN-13 9780321678829

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