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Email and Commercial Correspondence
Email and Commercial Correspondence

Email and Commercial Correspondence

Adrian Wallwork
pubblicato da Springer New York

Prezzo online:
-5 %

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.

Some of the key guidelines covered include:

  • Write meaningful subject lines - otherwise recipients may not even open your mail.
  • Always put the most important point in the first line - otherwise the reader may not read it.
  • Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
  • Be a little too formal than too informal - you don't want to offend anyone.
  • If you have two long important things to say, say them in separate emails.
  • Give clear instructions and reasonable deadlines.
  • If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
  • Empathize with your recipient's busy workload.
  • Never translate typical phrases literally - learn equivalent phrases.

The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.


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