Mondadori Store

Trova Mondadori Store

Accedi o registrati

lista preferiti

Per utilizzare la funzione prodotti desiderati devi accedere o registrarti

Vai al carrello
 prodotti nel carrello

Totale  articoli

0,00 € IVA Inclusa

Every person on the planet has a relationship with fashion. The term conjures up images of statuesque women gliding down the runway with their hips swaying so precisely; it's hypnotic.
Underneath the glamorous veneer of fashion is a very complex and challenging industry, and arguably the most important players within it are buyers and merchandisers. There is a host of other players, but none can be effective without talented buyers and merchandisers who understand their role and responsibilities; the strategies and tools they must employ to be effective, and how to remain competitive in the dynamic world of fashion.
In this book, we take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.
You will learn about:
The specific demands of each role
The complex decision processes that make a concept a reality
The major players in the production and technical analysis process
The key areas of networking and professional development
The demands of modern fashion business
If you are considering fashion studies, are a current student, or you would like to develop your career further, you will receive critical information that will help you navigate a career in fashion.
After reading this book, you will be armed with a wealth of fashion knowledge, and be prepared to tackle the industry from any angle whether as a buyer, merchandiser, or other professional.


Generi Architettura Design e Moda » Moda » Industria della moda , Economia Diritto e Lavoro » Studi di Settore » Industria dei servizi » Industria manifatturiera

Editore Miguel Hebrero

Formato Ebook con Adobe DRM

Pubblicato 22/02/2016

Lingua Inglese

EAN-13 9781311832993

0 recensioni dei lettori  media voto 0  su  5

Scrivi una recensione per "Fashion Buying & Merchandising: From mass-market to luxury retail"

Fashion Buying & Merchandising: From mass-market to luxury retail

Accedi o Registrati  per aggiungere una recensione

usa questo box per dare una valutazione all'articolo: leggi le linee guida
torna su Torna in cima