The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.
Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike.
In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.
Generi Economia Diritto e Lavoro » Economia » Microeconomia e commercio interno » Sistemi e strutture economiche » Management » Impresa: strategia, innovazione, imprenditorialità¿ » E-business , Informatica e Web » Aspetti etici e legali dell'informatica , Politica e Società » Comunicazione e Media » Internet, tecnologie e società
Editore Hachette Books
Formato Ebook con Adobe DRM
EAN-13 9781401394516 9781401394516