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Getting China and India Right - Anil K. Gupta - Haiyan Wang
Getting China and India Right - Anil K. Gupta - Haiyan Wang

Audiolibro Getting China and India Right

Anil K. Gupta - Haiyan Wang
pubblicato da Ascent Audio

Prezzo online:
18,86

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise: Both provide mega-markets for almost every product and service Both have platforms that will dramatically reduce the company's global cost structure Both have platforms that will significantly boost the company's global technology and innovation base Both are springboards for the mergence of new fearsome global competitors. This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

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Generi Economia Diritto e Lavoro » Management » Impresa: responsabilità e corporate governance » Tecniche di management

Editore Ascent Audio

Formato Audiolibro

Durata 08:18.35

Pubblicato 20/07/2020

Lingua Inglese

EAN-13 9781663704375

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