This book provides the essential ideas on how both startups and incumbent businesses can generate new business models, develop digital business models, and innovate within existing business models.
Leading experts such as Clayton Christensen, Vijay Govindarajan, Steve Blank, Mark W. Johnson, and Rita Gunther McGrath provide the insights and advice you need to:
Audience: C-level leaders, business line managers, product managers. Any leader or manager involved in any aspect of creating products/services or generating value from them. Entrepreneurs and startups who are rapidly changing business models.
Editore Harvard Business Review Press
Formato Ebook con Adobe DRM
EAN-13 9781633696884 9781633696884
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