How Successful People Win is a serious self-help book using as its central metaphor the life of the cowboy and his behavior as he leaves his bunkhouse. Based upon a lifetime of observation of the successful and how they got that way, Ben Stein suggests that you imitate the determination, inner mobility, activity, flexibility and the refusal to indulge in self-pity of the cowboy in order to get what you want out of life.
The idea is that if you never indulge in making excuses, refuse to let other people's hangups get in your way, and move deliberately toward clearly thought-out goals, you will get where you want to go. Just as the cowboy refuses to allow himself to get sidetracked by trivia, so can you refuse to allow life's inevitable challenges and distractions mar your own success and happiness. The choice is yours.