Mondadori Store

Trova Mondadori Store

Benvenuto
Accedi o registrati

lista preferiti

Per utilizzare la funzione prodotti desiderati devi accedere o registrarti

Vai al carrello
 prodotti nel carrello

Totale  articoli

0,00 € IVA Inclusa

Key Account Management

Peter Cheverton
pubblicato da Kogan Page

Prezzo online:
44,40
49,30
-10 %
49,30

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.

This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.

Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

Dettagli down

Generi Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite » Management » Impresa: responsabilità e corporate governance » Tecniche di management

Editore Kogan Page

Formato Ebook con Adobe DRM

Pubblicato 03/02/2015

Lingua Inglese

EAN-13 9780749469412

0 recensioni dei lettori  media voto 0  su  5

Scrivi una recensione per "Key Account Management"

Key Account Management
 

Accedi o Registrati  per aggiungere una recensione

usa questo box per dare una valutazione all'articolo: leggi le linee guida
torna su Torna in cima