Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.
The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.
This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
Generi Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite » Servizi ai clienti » Pubbliche relazioni , Lingue e Dizionari » Linguistica, Semiotica e Semiologia , Politica e Società » Comunicazione e Media » Studi sulla comunicazione
Editore Macmillan Education Uk
Formato Ebook con Adobe DRM