When Steve Jobs returned to Apple in 1997 after a ten-year exile, he wasted no time. He immediately eliminated any ill-conceived products that were dragging the company down. Then he fired dozens of people, curing what he termed Apple's infestation of "bozos" and paring down his team to a list of "A" players. A year later, Jobs introduced the revolutionary and colorful iMac computer. In the years that followed, he gave us the iPod, iPhone, and iPad. In 2011, he died of pancreatic cancer. Here, in this short-form book by bestselling author and consultant Will Peters, are lessons for business people everywhere.