Walt Disney presents a paradox. He was a hardworking artist who promoted family values. He was also a tyrannical, micromanager whose associates decried the lack of charity in his soul. How, then, did he create such lovable characters and build his empire? By utilizing all of his attributes, argues this short-form book. In fact, without his contradictions, he wouldn't have been Walt Disney and his fabled enterprise would almost certainly have vanished long ago. Here, in this short-form book, is what every businessperson can learn from his story.