Major Gift Fundraising

Major gift fundraising is no longer the domain of larger, established charities, but a vital element in philanthropy today. The world of major gifts can seem daunting at first and the aim of this guide is to shine a torch into what might at first seem darkness. The guide begins with the importance of the support of your trustees and other stakeholders. Then comes where to find your major donor prospects and the preparations of your case for support. The all-important first meeting is the next focus: how best to approach major donor prospects, where the meeting should be, making the ask followed by closing the gift and how to rescue the situation if it goes awry. In addition, this practical guide highlights tax and legal considerations, dealing with donors advisers, legacy issues, how to accommodate cross-border donors and vitally how to keep your donors commitment after the gift. A successful major gifts fund-raising campaign can be a rewarding venture for the charity, the donor and the fundraiser. This guide shows the way.

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