Mondadori Store

Trova Mondadori Store

Benvenuto
Accedi o registrati

lista preferiti

Per utilizzare la funzione prodotti desiderati devi accedere o registrarti

Vai al carrello
 prodotti nel carrello

Totale  articoli

0,00 € IVA Inclusa

Market Research In A Week

Judy Bartkowiak
pubblicato da John Murray Press

Prezzo online:
3,99

Market Research just got easier
Every day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond?

This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.

Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.

Each of the seven chapters in Market Research In A Week covers a different aspect:
- Sunday: Market research and project design
- Monday: The research brief and research proposal
- Tuesday: Qualitative market research
- Wednesday: Quantitative market research
- Thursday: Questionnaire and topic guide design
- Friday: Research analysis
- Saturday: Report writing and presentation skills

Dettagli down

Generi Economia Diritto e Lavoro » Marketing, PubblicitĂ  e Vendite » Ricerche di mercato » Marketing e vendite » Lavoro » Carriere e professioni: consigli , Salute Benessere Self Help » Self Help

Editore John Murray Press

Formato Ebook con Adobe DRM

Pubblicato 08/06/2012

Lingua Inglese

EAN-13 9781444159660

0 recensioni dei lettori  media voto 0  su  5

Scrivi una recensione per "Market Research In A Week"

Market Research In A Week
 

Accedi o Registrati  per aggiungere una recensione

usa questo box per dare una valutazione all'articolo: leggi le linee guida
torna su Torna in cima