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A fully revised and updated 8th edition of the highly renowned international bestseller
The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
Marketing Plans is designed as a tool and a userfriendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, stepbystep templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, handson guide to implementing every single concept included in the text.
New chapters and content include:
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