Whether it is the energy or the commodity market, they reflect a 21st century business climate of on-going and fast change. Low prices and new regulations are main reasons for the latest turmoil. Your current playbook does not help protect your current business, nor does it succeed in getting you into new ones.
It's Albert Einstein's definition of insanity: doing the same thing repeatedly and expecting different results. Just ask all of those famous companies that missed the next wave, like Kodak and most recently Nokia. Don't become a "Kodak Moment:" Change your Playbook with a modern C/ETRM system.
Waves of disruption are no longer applicable just to high-tech. Consider the energy and commodities markets: climate policies are driving a shift from fossil fuels and nuclear power towards renewables and technology is driving digital transformation as well as changes in consumer behavior and expectations.
Additionally, technical advances are enabling new entrants in oil production and geopolitical developments resulting in sustained lower levels of fossil fuel prices. The slowing demand in China and other emerging economies combined with oversupply in agricultural markets is creating more volatility than ever.
Today, every organization is facing challenges with the concept of disrupt or be disrupted. When disruption enters your industry sector, new business models dramatically reset the pricing for traditional services.