In this book, Professor Elivio Bonollo takes a novel approach to teaching and learning product design based on a step-by-step program developed for students of varying educational levels. It is an easy to understand work on the design process, design language, design thinking, design methods, design skills and design knowledge. It is configured to encourage and motivate self-directed learning and problem solving in design for students taking Design and Technology/Engineering courses in high schools and colleges, as well as for students in polytechnic and first and second year, university level art, design and technology programs. Elivio has developed a systematic, problem-based method for learning design from a first principles viewpoint. The beauty of this approach is that it brings structured learning to aspiring designers whilst being mindful of diverse cultures and backgrounds. Each part of this book encourages self-expression, self-confidence and exploration: it has been carefully designed to take the reader on a highly motivating journey of design thinking and creativity, supported by excellent sample solutions to design problems, and related discussions. This book demystifies the design process so that practically anyone interested in design can understand and gain from the material presented which includes clearly explained case studies, an extensive bibliography and a detailed index.