The book that completes Positioning . . .
Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Minda book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.
Repositioning shows you how to adapt, competeand succeedin today's overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategiesproviding a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the "3 Cs" of business: Competition, Change, and Crisis . . .
Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You'll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You'll learn the dangers of attacking your competitors head-onand the value of emphasizing value. You'll see how consumers can have too many choices to pick fromand what you can do to make them pick your brand.
Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today's market. Understanding the mindset of your consumers is half the battle. Winning in today's world is often a matter of repositioning. It's how you rethink the strategies you've always relied on. It's how you regain the success you've worked so hard for. It's how you win the new battle of the mind.
Generi Economia Diritto e Lavoro » Economia » Economia, altri titoli » Marketing, Pubblicità e Vendite » Servizi ai clienti » Pubblicità » Management » Impresa: responsabilità e corporate governance » Tecniche di management , Politica e Società » Comunicazione e Media » Pubblicità e società
Editore Mcgraw-hill Education
Formato Ebook con Adobe DRM
EAN-13 9780071637107 9780071637107
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