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As you might expect from a company responsible for renting so many thrillers, there's rarely a dull moment at LOVEFiLM.
From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate adventures encapsulate the archetypal modern business story as neatly as that of LOVEFiLM. In the 6 years from inception to the defining deal with Amazon, the company underwent a near constant process of change and evolution. They simply didn't sit still for a minute.
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