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Mitsuru Kodama
pubblicato da
Edward Elgar Publishing
Strategic innovation dynamically brings about strategic positioning through new products, services and business models. Through detailed reviews of existing dynamic capabilities and in-depth case studies, this book presents a theoretical model of a strategic innovation system to enable a large company to maintain its competitiveness and establish sustainable growth. Companies studied include Apple, Sony, Cisco, SoftBank and Fujifilm.
Large corporations have to be innovators that can reinforce their positions through incremental innovation, while constantly renewing or destroying existing business through radical innovation. To achieve this, Mitsuru Kodama presents the concept of 'Capabilities Congruence' - a business factor in large corporations that brings about sustainable growth over the long term by achieving strategic innovation as the corporation enacts dynamic capabilities and strategic innovation capabilities.
Sustainable Growth Through Strategic Innovation offers fresh insights to academics, researchers and students in business and management. It is also intended to provide practical guidance to leaders and managers in the broader business environment.
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