In today's remote-oriented, work-from-home world, clear, persuasive communication is more important than ever. People don't read, they skim. Persuasive images that attract, hold, and motivate an audience is essential.
Techniques of Visual Persuasion shows how to use images to grab the viewer's attention long enough to powerfully share a message and move them to action. These techniques help you improve:
To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change.
Generi Informatica e Web » Digital Life » Video digitale » Social media , Politica e Società » Comunicazione e Media » Studi sulla comunicazione , Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite » E-business , Lingue e Dizionari » Guide alla scrittura
Editore Pearson Education
Formato Ebook con Adobe DRM
EAN-13 9780136766742 9780136766742