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The 22 Immutable Laws Of Marketing
The 22 Immutable Laws Of Marketing

The 22 Immutable Laws Of Marketing

Al Ries - Jack Trout
pubblicato da Profile Books Ltd

Prezzo online:
11,95
Disponibile in 3-4 settimane.
24 punti carta PAYBACK
Prodotto acquistabile con Carta del Docente e 18App

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Dettagli

Generi Business & Economics » Sales & Marketing

Editore Profile Books Ltd

Formato Paperback / softback

Pubblicato 24/10/1994

Pagine 160

Lingua Inglese

Isbn o codice id 9781861976109

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