The Art Of Writing & Speaking The English Language by Alpheus Sherwin Cody or Sherwin Cody, an American writer and entrepreneur who developed a long-running home-study course in speaking and writing and a signature series of advertisements asking "Do You Make These Mistakes in English?" A critic of traditional English education, Cody advocated colloquial style and grammar. His course, presented in a patented workbook format which he described as self-correcting, was purchased by over 150,000 students from its inception in 1918. He published essays, books and articles virtually nonstop from 1893 through 1950. In a book published in 1895, he gave the advice, "Write what you knowso go out and know something."