This book isn't just about being in business; it's about the business of being. But when you stop to think about it, each of us is like a small business. Successful business owners implement strategies that improve their prospects for success. Similarly, as human beings, it serves us well to implement guiding principles that inspire us to live our purpose and reach our goals.
The rich ganache filling that flows through the center of this book is the story of La Mandarine Bleue, a delicious depiction of how nine individuals used twelve steps of a business plan to find their vocation and undergo a transformation (with some French recipes thrown in for good measure).
From a business plan and metrics to mission and goals with everything betweeninvestors, clients and customers, marketing strategies, and goodwill developmentthis book clearly maps how to create personal transformation at the intersection of business and spirituality. Merging the language of business and self-help, The Business of Being will teach you how to enhance "profitability"body, mind, and spirit.