The Calligrapher's Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you're starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, and bestselling author of Modern Calligraphy, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.
Molly has packed these pages with advice you won't find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:
How professional calligraphers charge for their services
Whether to charge flat rates or hourly rates
When and how to offer discounts or freebies
How to charge for commercial work, such as logo designs
How to get the most bang for your advertising budget
What goes into a fair project contract
How to navigate copyright licensing and know your rights!