Marketing will rely increasingly more on social media.
Brands will increasingly use social media (channels such as Facebook, Twitter , Pinterest , Snapchat ,Instagram , etc.) to attract customer engagement and interaction. 2020 will focus more on video stories and visuals at the expense of the text. Studies have shown that companies promoting their products and services using images , memems and/or short videos have a higher success rate among customers.
Social shopping has become a reality
Social media engagement has been used traditionally as a tool to present products / services before the initial purchase. But since recent years ,retailers can launch campaigns of direct sale throught use of social networking. With one click, customers can buy products or services straight through the social network.
In 2020 we can expect a higher adoption of next-generation social technologies that will help retailers to find detailed information about customers and identify new marketing opportunities. Digital marketing strategies will be more holistic and will increase sales and engagement, not just during the holidays, but throughout the entire year. Additionally, customers will start using a wider selection of social networks.
Social media marketing has made it more obvious than ever that customer engagement is the key to success. It has emerged as a powerful promotional tool for businesses to interact with their audience. Yet, there are businesses that hesitate to adopt it because of myths associated with it. Social networking is more than just a pastime
Unless you are on every social media network, you can't succeed
This alone puts off most marketers because the time investment is significant. Spreading one thin over a number of sites without specific goals and action can indeed be a waste of resources.
Rather than the number of networks, it is more about how the business leverages and uses a particular network to get results. It is best to focus on one network at a time, get established and then proceed to the next.
Businesses are aware that websites are a necessary component of their online presence. No matter how many social networks one belongs to, publishing to a website or at least a blog is mandatory and there is a solid reason why.
Content is the acknowledged King that drives search traffic.
In business, it is important to monitor and measure the return on investment for every activity in order to be profitable.
Social media ROI can be measured using analytics tools through which visitors and their actions can be tracked. This helps the marketer decide what to focus on and which links are most active.
Not everyone can succeed at social networking. It takes research, active participation, dedicated effort and a commitment to consistent efforts based on a strong strategy.
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