The Entrepreneurial Mindshift: Keys to unlocking your entrepreneurial or intrapreneurial potential

Whether you are building your own business, a product or even a division within a business, one of the major factors contributing to long-term success, is your mindset during the process of building. The old maxim that your attitude determines your altitude does not give us specifics as to what comprises a so-called good attitude. What role do self-esteem and self-confidence play in one's success?

In her book, "The Entrepreneurial Mindshift", Dr Renate Volpe brings a clarity and structure to understanding the mindset required to succeed as either an entrepreneur or intrapreneur. Her 30 years of experience in the corporate environment, combined with her academic influence, provide highly pragmatic insights into the role played by both relationships and trust in creating a path of success.

As a psychologist, an entrepreneur and a leadership coach, Renate has honed in on self-esteem and self-confidence as pivotal elements of the entrepreneurial mindset. Renate also sheds light on the role of fear in holding us back and encourages the reader to take risks.

In an ever-changing world, our environment will produce new opportunities and new challenges. This book deals elegantly with the tools needed to cope in this fluid state. As someone who believes that success has far more to do with how one views one's world, rather than the ability to create a well-presented business plan. I was encouraged by this book.

There is richness in the thinking behind the writing, that can only come from someone who has been there, tripped a few times and gotten up again and again. Renate's personal experience, enhanced by years of experience gained through her clients, has been distilled into this important work.

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