Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why
Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down.
Generi Economia Diritto e Lavoro » Marketing, Pubblicità e Vendite » Marketing e vendite » Pubbliche relazioni » Pubblicità » Management » Impresa: strategia, innovazione, imprenditorialità¿ » Tecniche di management » Economia » Economia, altri titoli , Politica e Società » Comunicazione e Media » Pubblicità e società
Editore Harpercollins E-books
Formato Ebook con Adobe DRM