The Renaissance Campaign

In business, government, and every area of contemporary life, leaders today are struggling to find workable solutions to greater and more complex challenges. As a former senior Pentagon official and CEO of a billion-dollar company, Rogers has seen firsthand that the current model for solving diverse problem sets no longer works. Organizations and individuals need to adopt an entirely different approach to the biggest challenges they face and embrace a new model to ensure they emerge triumphant. That model is The Renaissance Campaign. In this game-changing book, Rogers presents a radically new approach to solving these challenges, making it possible to overcome virtually any obstacle, no matter how complicated or time-sensitive. Drawing from the past to solve the present, he examines how the great minds of yesteryear approached the disruptions of their generation. He then pairs these with his own high-impact campaigns, from promoting groundbreaking medical research where he testified in front of the US Congress, to developing training and technology for the Department of Defense post 9/11. The result: a comprehensive campaign tool kit that every leader needs to execute, innovate, and effect profound impact on the world.

Dettagli