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KEY SELLING POINTS
#TolstoyTogether ran for 85 days, and increased A Public Space's Twitter following by 3,300; Instagram by 2,700; and newsletter audience by 1,700
At the launch of #TolstoyTogether, the Pevear and Volokhonsky translation of War and Peace saw an almost 400% jump in sales.
Yiyun Li's prompts led to side and offline conversations, including a group now reading Anna Karenina on their own, and could easily be used by book clubs and reading groups.
Tolstoy Together captures and guides the slow, meditative, and absorbing process of reading a classic novel with friends.
Press around the project was extensive and lays the groundwork for publicity for Tolstoy Together, the book.
#TolstoyTogether was featured in the newsletters and social media for numerous indie bookstores, and we expect them to be just as excited about the book.
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