Trans New York

• This timely book fills a hole in the marketwhile recent transgender and nonbinary-focused books have high sales, including Tomorrow Will Be Different: Love, Loss, and the Fight for Trans Equality (Crown, 2018, 8,700 RTD) and Redefining Realness: My Path to Womanhood (Atria, 2014, 40,000 RTD), this is the only photography book, and instead of telling only one person's story, it reveals the broad and diverse spectrum of trans lives through 50 moving interviews accompanied by striking portraits.

• Beautifully designed book with photos and interviews from New Yorkers, reminiscent of the best-selling book Humans of New York (Macmillan, 2013, 530,000 copies RTD). Its 50 full-color, expertly-shot portraits are from a renowned documentary photographer and have accompanying interviews.

• **Release is in advance of the 50th anniversary of the Pride March**a milestone that is sure to garner media attention around trans rights and visibility; the march itself was organized and spearheaded by a trans woman, and while comp books will focus on LGB issues, this offers a different angle. The book's pub date coincides with the beginning of Pride Month.

• Growing market. According to the most recently available stats, the number of Americans who identify as trans doubled between 2011 and 2016, bringing the population to 1.3 million adults, or .6 percent of Americans; another study reported that in 2017, that population grew to 3 percent, a noteworthy increase in just one year. According to the Human Rights Committee, the number of people who report that they personally know a trans person doubled between 2014 and 2016.

• Trans people and characters have a growing visibility in popular culture, starring in hit TV shows like I am Cait (Caitlyn Jenner's documentary series), Orange is the New Black, Euphoria, I am Jazz, and Pose, and Oscar-winning films like The Danish Girl and A Fantastic Women, The wide range of these depictions and platforms suggests a far-reaching interest in trans people's lives and a large audience hungry to purchase and celebrate this book as another stunning iteration of trans and nonbinary media.

• Proven appeal from international gallery exhibit: The author, who is internnationally known for his photography, was invited to Pakistan to exhibit photos from the book and speak about the project at the Islamabad Art Festival in November 2019. The event was widely attended, including by the president of Pakistan, and the event was so successful that the author was asked to expand he project and curate a show about transgender people at the 2020 festival.

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