Ways to Sell What You Grow - Making Money with Your Farm Selling Agricultural Products
Table of Contents
Chapter 1: Agriculture and the Internet
Chapter 2: Networking Equals Sales
Chapter 3: Local Outlets
Chapter 4: Cutting out the Middle Man
Chapter 5: Good Business
There was a time when farmers took their excess eggs, cream, and butter to town on Saturday to trade for coffee, sugar, flour, baking powder, and other things such as nails, fabric, and shoes they couldn't grow or produce for themselves. The store owner would then have eggs, cream, and butter to sell to the people living in the community who did not farm. The `system' worked; everyone's needs were met and they were happy.
That's not the way it is done today, though, is it? Today's farmers are either:
Alarge-scale producers who grow and sell commercially for a large corporation such as Del Monte®, Tyson® or one of the other major players in the industry. These farmers depend on government policies and programs and the businessman's thoughts and decisions in regards to what is going to put the most money in their pockets. This leaves these farmers wearing two very big hatsthe one of farmer and the one of businessman trying to meet the demands of corporate America.
Bsmall producers (like you, most likely) who raise and produce livestock, food, and grain/hay for themselves and (hopefully) some of the people living in their own community who buy what they take to the farmer's market or directly off their farm. This does somewhat resemble the days of old, except for the fact that you have a much smaller customer base. I say this because the number of people buying from the grocery store is vastly larger than the number of people buying from people like you.
But what would you say if I told you there are ways to narrow those margins and to make your products available to the masses without being swallowed up by the corporate jungle?
If you would say `sign me up', then keep reading, because that's what this book is all about. By reading this book you will discover ways to reach out to potential customers (literally) around the word. You will discover how and why networking can expand your earning potential, why the middle man isn't always necessary, and how doing away with `him' will increase your bank account.
Yes, this will require you to put on a business hat, but it's one that actually fits and can be worn comfortably.
So get comfortable and get ready to make your world-wide debut in the world of agriculture.
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