What The Business Is?

For independent recording artists, pursuing a career in music means attacking the creative and business segments of the music industry. "What The Business Is?" is a new informative book that explores the essential strategies and business tactics independent artists require to succeed in their industry. This step-by-step guide helps independent artists on their journey of transforming their music dreams into a profitable music career. It includes techniques and tips on creating engaging brand strategies, how to attract new fans, market your music, and manage financial growth and resources they can utilize to succeed.

Charles and Desmond make it relatable to people who are passionate and determined in their music careers. "What The Business Is?" is crucial reading for any musician looking to grow their music career with confidence. With its informative chapters, readers will feel empowered to take charge of their careers, grow their audiences, and build a sustainable future with their music. It gives them the chance to comprehend the demands, opportunities, and risks of the music industry.

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