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**"In his fluent and accessible book, Mr. Roth vividly describes the successes of market design." Economist.com

"In this fascinating, often surprising book, Alvin Roth guides us through the jungles of modern life, pointing to the many markets that are hidden in plain view all around us." Dan Ariely, author of Predictably Irrational and The (Honest) Truth About Dishonesty**

Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google? If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. This is the territory of matching markets, where "sellers" and "buyers" must choose each other, and price isn't the only factor determining who gets what.

In Who Gets Whatand Why, Nobel laureate Alvin E. Roth reveals the matching markets hidden around us and shows us how to recognize a good match and make smarter, more confident decisions.

**"Mr. Roth's work has been to discover the most efficient and equitable methods of matching, and implement them in the world. He writes with verve and style . . . Who Gets Whatand Why is a pleasure to read." Wall Street Journal

"A book filled with wit, charm, common sense, and uncommon wisdom." Paul Milgrom, professor of economics, Stanford University and Stanford Business School**

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