Yes, your business is nothing without them. The growth and success of your business is entirely dependent on them ¿ YOUR CUSTOMERS!
Without them, you go nowhere. You do not run a bakery business to eat the bread and cakes all by yourself. You do not own a soap manufacturing company to make soaps solely for your use. You do not open a grocery store to sell to yourself and your family alone. You do not open a clothing and designing outfit just for your own fashion needs. You don¿t produce or stock computers to use them all yourself. You did all these for somebody, for some set of people ¿ YOUR CUSTOMERS!
Exactly that! You need patronage, that¿s why you¿re in business. Without customers, you have no business.
How then do you get and retain customers? It¿s important to note that some of the first things that attract customers to your business ¿quality, price, positioning, and marketing, etc. - aren¿t sufficient to retain them and have them refer you to others. There¿s one singular thing factor that almost beats all the above put together.
That is YOUR ATTITUDE!
To have your customers come back again and again, and also bring their friends, give them a very good customer experience. Research has shown that businesses lose customers more from poor customer service than anything else.
This book, YOUR CUSTOMER; YOUR BUSINESS gives a common sense approach towards giving your customers the experience that will retain then and have them also refer you to others. It gives practical advice to everyone in business and which when applied, would have the business record maximum growth. Whether you are a small scale grocery shop owner, the manager of a big business, the customer relationship personnel of a large corporation, or the owner of a large manufacturing giant, this book will provide useful advice that will give your customers a better experience with you, and so scale your business forward.