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This book helps budding entrepreneurs select an idea for a new business and conduct market research to determine if it is viable. It helps them find out how much money they really need to start their business and whether they can self-finance or if they will need to seek "love money" from friends or relatives. It covers cost control; cash management and some of the legal and tax aspects of running a business. It shows how to encourage employees to do their best. It provides hints on how to advertise both online and offline, plus ways to evaluate what is working best. It also shows how every business needs a business plan to provide a map to success.
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