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    Jochen Wirtz

    Marketing dei servizi. Risorse umane, tecnologie, strategie
     

    Marketing dei servizi. Risorse umane, tecnologie, strategie

    Christopher Lovelock , Jochen Wirtz
    edito da Pearson Education Italia, 2007

    Libri - Libro

    38,95 € 41,00 € -5%

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    Services Marketing: People, Technology, Strategy (Ninth Edition)
     

    Services Marketing: People, Technology, Strategy (Ninth Edition)

    Jochen Wirtz , Christopher Lovelock
    edito da World Scientific Publishing Company, 2021

    eBooks - Ebook

    40,55 € 44,99 € -10%

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    Winning In Service Markets: Success Through People, Technology And Strategy
     

    Winning In Service Markets: Success Through People, Technology And Strategy

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2016

    eBooks - Ebook

    26,72 € 28,07 € -5%

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    Essentials of Services Marketing
     

    Essentials of Services Marketing

    Jochen Wirtz
    edito da Pearson Education, 2012

    eBooks - Ebook

    108,88 € 120,91 € -10%

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    Services Marketing: People, Technology, Strategy (Eighth Edition)
     

    Services Marketing: People, Technology, Strategy (Eighth Edition)

    Jochen Wirtz , Christopher Lovelock
    edito da World Scientific Publishing Company, 2016

    eBooks - Ebook

    21,41 € 22,50 € -5%

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    Positioning Services in Competitive Markets
     

    Positioning Services in Competitive Markets

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Service Marketing Communications
     

    Service Marketing Communications

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Building a World Class Service Organization (Assessment Tool)
     

    Building a World Class Service Organization (Assessment Tool)

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Balancing Capacity and Demand in Service Operations
     

    Balancing Capacity and Demand in Service Operations

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Service Quality and Productivity Management
     

    Service Quality and Productivity Management

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Understanding Service Consumers
     

    Understanding Service Consumers

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Developing Service Products and Brands
     

    Developing Service Products and Brands

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Managing Customer Relationships and Building Loyalty
     

    Managing Customer Relationships and Building Loyalty

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Designing Complaint Handling and Service Recovery Strategies
     

    Designing Complaint Handling and Service Recovery Strategies

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Pricing Services and Revenue Management
     

    Pricing Services and Revenue Management

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Crafting the Service Environment
     

    Crafting the Service Environment

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Designing Customer Service Processes
     

    Designing Customer Service Processes

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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    Managing People for Service Advantage
     

    Managing People for Service Advantage

    Jochen Wirtz
    edito da World Scientific Publishing Company, 2017

    eBooks - Ebook

    4,64 €

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