30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business - Susan Gunelius

30-Minute Social Media Marketing: Step-by-step Techniques to Spread the Word About Your Business

Susan Gunelius
pubblicato da McGraw Hill LLC

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BIG PRESENCE isn't just for BIG COMPANIES anymore! A social media marketing handbook for small business owners on the go

Social media has opened the door to anyone who wants to promote themselves--including small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profitsregardless of the size of your marketing budget or the time you have to devote to it.

30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials. With little time and effort, you will master the arts of:

Blogging and microblogging
Social networking and bookmarking
Audio and video
E-books and webinars
Direct and indirect marketing
Brand and relationship building
Word-of-mouth marketing
Expanding your reach and establishing your position
Integrating with traditional marketing
Evaluating results

By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans--all in just 30 minutes a day.